Adidas was founded over 90 years ago by Adi (Adolf) Dassler in his hometown, Herzogenaurach. Visiting their Global HQ in Herzo was an absolute dream come true.
I was so immersed in the world of adidas as I took a tour of their amazing campus, learned the brand history, design process and inspirations and ultimately find out what’s next in store.
I was humbled to join these fabulous fitness bloggers from around the world: Natalia (TrendyTaste/Spain), Linda (Linderella/Germany), Faya (Fitness On Toast/London), Ally (Substance/Australia) and Alex (Faschercise/London).
We had a grandest time getting to know each other as we learned that we all shared very similar interests… mainly fitness and the love for adidas!
I love a little history lesson. We went back in time as we entered the exhibition gallery that was dedicated to showcasing the adidas story in an elaborate timeline. Prototype shoe designs made by Adi Dassler when he first founded the brand in 1924 were proudly displayed amongst other historical items.
Adidas has a come a long way in its journey to becoming a distinguished international sports and lifestyle brand.
I was blown away by how much it has evolved and progressed through the years.
Although Adidas is a sports brand, it has made a name for itself for it’s more fashionable collaborations with designers such as Yohji Yamamoto, Stella McCartney, Jeremy Scott, and more currently; Kanye West, Pharrell and Rita Ora.
I love how I can switch from my training gear (adidas performance or adidas for Stella McCartney) to a more casual, street look with adidas originals. For this trip, I wore my favourite Stan Smith Up shoes, Stella McCartney tights, originals tee and Pull & Bear jacket.
Since I fell in love with Adidas circa 2009, I’d always wondered how they decided on seasonal styles and collections. There have been some amazing, bold releases from Adidas over the last five years but just how did they come up with those patterns, those prints, those cuts and functional features? I was wildly ecstatic to meet the design department.
I discovered a lot of research and deliberation goes on for months before any design is signed off; they were already polishing off 2016 collections during our visit!
Each design team had a very specific focus, whether that be women’s accessories, training apparel, or running shoes. A trend team gives collated input on the most relevant rising fashion features from around the world, and the design teams conceptualize how Adidas can stay with or ahead of those trends while still being true to the brand’s origins.
The folks at Adidas gave us a rare sneak peek at how they bring so much awesomeness to the world of sports and fashion and we were all pretty blown away.
For the SS/2015 collection, they took inspiration from the constant movement of cities, incorporating urban landscape, colour and motion into their clothing designs.
I hope my personal style gives you some inspiration on how to gear up for the new season. Happy New Year!