I’ve always loved the advertising for NIKE. They come up the most inspiring and motivational writing for their ad campaigns. Check out the new site for Nike Better World.
This was taken from the video:
Don’t tell us what we can’t do.
Don’t tell us not to dream.
Big fat hairy hairy audacious dreams.
Like making the world better through sport.
Sport is our passion.
Sport reduces disease, lowers crime, rallies communities and denies prejudice.
Sport laughs in the face of racism and flicks a towel on sexism’s butt.
Hell, it’s even been known to stop wars.
That’s a pretty impressive resume.
Sport, you’re hired.
We won’t rest until everyone on this planet has access to it.
We will make the best gear to propel humanity forward,
without wrecking our global playground in the process.
We will do good with a vengeance.
We’re going to be so environmentally friendly it will make you puke.
Think performance and sustainability
hitting off so well they have each other’s names tattooed across their chest.
And to all the cynics, we’re going to make the world better for you anyway.
Because like sport, we don’t discriminate.
We’ve made the world better
but we still want a better world.
-Nike Better World
“One shoe does good, the other shoe kicks ass.”