Sigh. Why do “health and fitness food corporations” produce such misleading products for consumers?


As a huge peanut butter and jelly addict, I fell in love with Questbar after the first bite. A friend introduced it to me a while ago, and I decided to buy a box of a dozen while shopping for other health supplements on I was impressed when I read the label – ‘No Sugar or Sugar Alcohols Used‘.

Lets not kid ourselves. Sugar-free peanut butter and jelly protein bar? That’s about as far fetched as a healthy cheese dog.  I read the ingredients on the back of the label (should’ve done that before…) and noticed that there was indeed SUGAR in the protein bar, except it’s named Sucralose. it’s really just another word for sugar. In other words, despite the deceptive labeling, the primary ingredient for my snack bar was none other than sugar.

Check your food label! Here are 45 food ingredients that are really just sugar in disguise:

Barley malt, beet sugar, brown sugar, high fructose corn syrup, corn sugar, cane sugar, corn syrup, brown rice syrup, cane-juice crystals, carob syrup, yellow sugar, date sugar, dextran, dextrose, diatase, diastatic malt, levulose, ethyl maltol, fructose, glucose, grape sugar, fruit juice, maltose, maltodextrin, honey, fruit juice concentrate, raw sugar, sucrose, sorbitol, molasses, mannitol, demerara sugar, galactose, maple syrup, panocha, powdered sugar, confectioner’s sugar, treacle, turbinado sugar, caramel, ethyl maltol, treacle, sorghum syrup., muscovado sugar, agave.

Labels tend to be very tricky and manufactures go to great lengths to make their products seem healthier. If you see any of the above ingredients, know that that it’s just another name for sugar.

The search for the best healthiest protein bar continues. Do you have a favourite protein bar? Please share!

10 thoughts on “Sneaky, Sneaky Sugar

  1. Fay, keep in mind our bodies cannot function without sugar. The key is keeping sugar in balance with protien and fat intake.

    Our bodies digest the food we eat by mixing it with fluids (acids and enzymes) in the stomach. When the stomach digests food, the carbohydrate (sugars and starches) in the food breaks down into another type of sugar, called glucose.

    Carbohydrates, lipids, and proteins are the major constituents of foods and serve as fuel molecules for the human body. The digestion (breaking down into smaller pieces) of these nutrients in the digestive tract and the subsequent absorption (entry into the bloodstream) of the digestive end products make it possible for tissues and cells to transform the potential chemical energy of food into useful work.

    The transformation of the chemical energy of fuel molecules into useful energy is strictly regulated, and several factors control the use of glucose, fatty acids, and amino acids by the different cells. For instance, not all cells have the enzyme machinery and the proper cellular compartments to use all three fuel molecules. Red blood cells are devoid of mitochondria and are therefore unable to oxidize neither fatty acids nor amino acids, relying only on glucose for ATP synthesis. In addition, even in cells that can use all nutrients, the type of food substrate that is oxidized changes according to the physiological situation of the cell, such as the fed and fasting states. Different signals dictate how cells can adapt to each situation, such as hormones, which may exert powerful effects by switching key enzyme activities in a matter of seconds, or how they may modulate gene expression profile, changing the whole cell metabolic profile. We must therefore understand all metabolic pathways as integrated events controlling energy regulation and conversion.

    When sugar substitutes are used, as you found in the protien bar, one can enjoy the sweet taste without taking in to much sugar. One has to remember not to build a diet around to much sugar substitutes. Balance of what we take in is key to good health. To much of anything can result in problems.

    In this case you are making to much of a fuss about what is sugar, that is real sugar, as opposed to sugar substitutes.

  2. the other name for sugar is sucrose, and in quest bar they use sucralose, which is a artificial sweetner (like splenda), similar names, but you will only need like 5 mg of sucralose insead of several grams of sucrose.

    i actually quite like quest bars and think they are among the helthiest out there.

  3. I don’t know how credible this is in long run for a business.. this is stupid and irritating! Are they try to fool people who believe in their product? Are they playing with our health? Are they morons? But thanks to you, as a customer, we need to be more careful because impostors will never mend their ways.

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